Decrypt and The Block placements for crypto projects

Which outlet fits your project story?

Decrypt and The Block can suit different angles, so choose the outlet based on the story rather than the name alone. Decrypt is commonly positioned for accessible crypto coverage, while The Block is associated with data-driven research and reporting. Those distinctions are useful starting points for a brief, not a promise about how an article will be presented.

A placement may make sense when your team has a concrete announcement, product explanation, company development or perspective that can be supported with clear information. It is less suitable when the only goal is to repeat a token claim without context. Before selecting an outlet, write down:

• What changed, and why does it matter to a crypto reader?
• Which facts can you document with public sources or approved materials?
• Who should understand the story: users, industry peers, investors or partners?
• What action should a reader take after seeing the article?

If your priority is wider distribution of a formal announcement, compare this service with press release distribution. For a broader view of outlet types and campaign options, start with PR and media.

What does a Decrypt or The Block sponsored placement include?

A sponsored placement is a paid media opportunity, not an independent editorial endorsement. The agreed scope should make the format, article responsibilities and delivery evidence clear before drafting begins. That distinction helps your team set accurate expectations and prepare materials that are usable in the final piece.

A typical scope can cover:

• A placement plan identifying the requested outlet and proposed story angle.
• An article outline or draft based on facts and source material you approve.
• Coordination of the agreed review and revision process.
• Confirmation of the live placement and its agreed details.

The precise format, byline or brand treatment, links, timing and any distribution elements should be confirmed for the specific booking. Do not assume a sponsored article has the same treatment as an earned news story, or that every optional element is included. If you need to compare formats across crypto publications, see sponsored articles in crypto media. If a founder's first-person expertise is central to the story, a founder interview or feature may be a better editorial shape.

How should you prepare a brief for crypto press coverage?

A focused brief makes it easier to assess whether the story is suitable for a sponsored article and to keep review rounds practical. Start with one main point, then supply enough evidence for a writer or editor to understand the project without relying on promotional language.

Prepare these items before kickoff:

• A one-sentence description of the project and its intended audience.
• The news hook or subject, with relevant dates and context where applicable.
• Approved product details, company facts and names with correct spelling.
• Primary sources, such as documentation, public announcements or research.
• Any claims that require careful wording, plus the evidence supporting them.
• A spokesperson and a reviewer authorized to approve the final copy.

Keep the article focused. A launch announcement, technical explainer and founder profile usually need different structures; combining them can blur the takeaway. Share what readers should learn, not a list of phrases to insert. For a release-led story, the press release service offers a distinct route. For a viewpoint that needs sustained subject expertise, consider thought leadership and ghostwriting.

How does the placement process run?

The process turns your campaign objective into a confirmed article scope, then tracks the work through publication. A clear approval owner and a complete source pack help avoid avoidable delays during drafting and review.

The sequence is straightforward:

1. Qualification: Share the project, objective, preferred outlet and proposed story.
2. Scope confirmation: Review the available format, responsibilities, terms and expected timing before approving the work.
3. Brief and drafting: Provide verified information and review the proposed article for factual accuracy.
4. Publisher coordination: We manage the agreed placement process and communicate status or requested changes.
5. Delivery record: Receive confirmation of the published work and the agreed placement details.

Allow time for the brief, drafting, your internal fact check and publisher review; the schedule is set after the scope and availability are confirmed. Assign one person to consolidate comments, and distinguish factual corrections from preferences about tone. For a campaign that combines publication with other media work, browse PR and media options or compare a CoinDesk placement when another outlet is under consideration.

What can the publishers control in a sponsored placement?

A placement plan can define the work and deliverables, but the publishers retain control over review and how a sponsored article is presented. The Block and Decrypt may apply their own acceptance, scheduling, labeling, format, link and prominence decisions. Their review process, audience response, search visibility and continued availability of a page are outside the agency's control. We commit to the placement work specified and confirmed for the booking, not to a particular level of reach, ranking or business outcome.

Before approving a campaign, ask for written confirmation of the specific format, what counts as delivery, the expected review sequence, the treatment of links and any available reporting. Also agree on who may approve factual changes and how requested revisions will be handled. Keep your own copy of the final article and delivery confirmation for internal records.

A sponsored article is one part of a media plan, not a substitute for every communications need. Pair it with a Cointelegraph publication only when the added outlet supports a distinct objective, or review mainstream finance media if the intended audience extends beyond crypto-native readers. Measure success against the campaign's own goal, such as explaining a product or supporting a launch narrative, rather than assuming publication alone produces adoption.

Prices

Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.

How it works

1. Share the storySend your project summary, objective, preferred outlet and the news or subject you want to communicate.
2. Confirm the scopeReview the proposed format, article responsibilities, placement terms and timing before authorizing work.
3. Provide sources and approvalsSupply accurate materials and appoint one reviewer who can validate facts and consolidate feedback.
4. Review the articleCheck names, claims, links and technical details against your approved sources, then return focused corrections.
5. Receive delivery confirmationWe share confirmation of the completed placement and the agreed details for your records.