What does a crypto marketing guarantee cover?
A crypto marketing guarantee should cover specific deliverables that the agency can control. It should identify the work, placement or channel, agreed timing, and what counts as completion, rather than imply that a campaign will produce a particular market response.
Before you approve a proposal, check that it answers these questions:
- Which platform, media outlet, or campaign format is included?
- What content or creative asset will be used, and who approves it?
- What is the planned delivery window, and what evidence will you receive?
- Are third-party fees or client-supplied materials part of the scope?
This distinction makes comparisons more useful: two proposals may use similar channel names but define different work. Ask for the deliverable in plain language, such as a named placement or a scheduled campaign activity, and make sure the written order matches the proposal. For an overview of the available work, start with the service overview; for placement-led work, explore trending campaigns or listings and verification.
How can you verify that an agreed placement was delivered?
You can verify delivery by matching dated evidence to each line of the agreed scope. CoinMarketingCap uses an Evidence Pack to organize the proof a client needs to review, rather than relying on a verbal completion update.
Depending on the deliverable, useful evidence may include a live placement URL, a screenshot showing the relevant page or post, the approved creative, and a note identifying the campaign or publication. A Placement Receipt can record what was placed and where; a Proof Log can connect each item to the corresponding scope line. These records help you distinguish a completed placement from work that was proposed, submitted, or still awaiting publication.
When reviewing proof, check that the platform or outlet is the one named in the order, that the visible asset matches the approved version, and that the evidence corresponds to the agreed delivery window. If something is missing, flag the exact line item and request the relevant record. Read how we work to understand the review flow, and see case studies for examples of how campaign work can be documented.
When do make-goods or refunds apply?
A make-good or refund applies only under the terms agreed for that project. There is no single remedy that should be assumed across every service: the order needs to say what happens if a contracted deliverable is not completed, what evidence is used to assess it, and how the issue is raised.
Before payment, ask for the remedy in writing. For example, clarify whether an undelivered placement is eligible for a replacement placement, a revised delivery date, a partial refund, or another resolution. Also confirm any conditions that could affect eligibility, such as delayed client approvals, missing assets, or a change requested after work begins. Do not treat a proposed make-good as automatic unless the scope says so.
If a delivery concern arises, send the relevant order line and the evidence you have received, then ask for a written response on the proposed resolution. Keep the proposal, approvals, payment record, and campaign updates together. The pricing page can help you compare scope, while the FAQ covers other common questions. For a project-specific commitment, request the applicable terms through contact before approving the order.
What can third-party platforms decide after delivery?
A placement commitment concerns the agreed work; a third-party platform still controls how its own product presents or reviews that work. For listings, social posts, media placements, and discovery surfaces, the platform may change review decisions, display, rotation, or ranking, and audience response is not controlled by the agency.
That boundary matters when you read a guarantee. The written scope should separate the placement or campaign activity being delivered from any hoped-for effect, and it should specify whether a live link, screenshot, or other record will be supplied. If continued display is important, ask whether the placement terms define a display period and what remedy applies if those terms are not met.
A practical next step is to send CoinMarketingCap your target channels, draft assets, preferred timing, and any placement requirements. We can review those details, identify what can be stated as a deliverable, and put the proof and remedy terms into the written scope before you commit.
Frequently asked questions
What exactly is guaranteed in a crypto marketing campaign?
The guarantee should identify the agreed work, channel or placement, timing, and delivery evidence. Review the written order rather than relying on a broad phrase such as campaign support. The scope should make clear which tasks are included and which outcomes are not defined as deliverables.
How do I know a placement was completed?
Compare the delivery record with the scope: check the named platform or outlet, the visible asset, and the relevant URL or screenshot. Ask for any missing proof against a specific order line. An Evidence Pack makes this review easier by keeping completion records together.
Can I get a refund if a placement is not delivered?
That depends on the remedy written into your order. Before payment, confirm whether an undelivered placement leads to a make-good, a refund, or another resolution, and what evidence or conditions apply. If the terms are unclear, ask for clarification before approving the project.
Does a delivery guarantee mean a token will rise or a campaign will go viral?
No. The commitment is to the specified work and placement, not a token price, ranking, reach, or audience response. Third-party platforms control their review and display decisions, and campaign outcomes cannot be promised. Ask the agency to separate verifiable delivery from hoped-for results in the written scope.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
Loading the form…